Sample Report – ROASted

A real ROASted report, anonymized — Meta Ads, last 30 days, a mid-size skincare account.

Video — "Before / After" transformation

ROAS 4.2 · 61 orders

Scale

Sixty-one orders over three weeks is a real sample, not luck. The hook holds attention through the first three seconds and the drop-off curve stays flat after — people watch the whole thing. Push more budget here before touching anything else.

Static — product on white background

ROAS 3.1 · 4 orders

Not enough data

A 3.1 ROAS looks fine until you notice it's four orders. That's not a signal, that's noise. Let it run another week before deciding anything — don't scale it, don't kill it.

UGC — customer testimonial

ROAS 0.8 · 22 orders

Kill

Twenty-two orders is a real sample, and a 0.8 ROAS on a real sample means this creative is actually losing you money, not just underperforming. The testimonial reads scripted in the first five seconds — that's very likely why.

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Built from what's actually working across your last three reports, not a generic template.

Scene 1 (0–3s) — Open on the before state, no voiceover. The silent hook from Ad 1 is doing the work; don't add narration over it.
Scene 2 (3–10s) — Cut to the transformation at the same pace as Ad 1. Don't slow this part down.
Scene 3 (10–15s) — One real customer line, on camera, unscripted-sounding. Not a studio testimonial like Ad 3.
Scene 4 (15–18s) — Product shot with price on screen, hard cut to the CTA text.

Every report reads like this for your own account, generated in under two minutes.

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